SaaS Platform · CRM & Marketing Automation
Sell before and
after the visit,
automatically
Nutmeg reaches every guest at the moments that sell: the upgrade before they arrive, the add-on that fits the trip they booked, the offer that suits them after they leave. Each message goes out on its own, to the right guest, at the right time — so the same number of guests brings in more revenue.
Results at a glance
Results at a glance
Who it's for and when
Who it's for
CRM & Marketing Automation is the layer that gets more out of every guest you already have — the upgrade before arrival, the add-on during the trip, the offer that brings them back next season, all sent automatically.
Journey stage
How it works
What CRM & Marketing Automation actually does
Know who to sell to
Guests opt in at booking, and every booking, message, and review builds on their record. Nutmeg reads that history — what they bought, what they spent, where they came from — and shows you which groups are worth selling to. Pick one and it becomes your target list.
Target the right guests
Reach them automatically
Pick a list and the lifecycle automation takes it from there: the confirmation, the pre-arrival upgrade, the mid-trip add-on, the thank-you, the offer next season. It runs on schedule, every day, whether or not anyone on your team remembers.
No complexity
See exactly what it earned
Every message is tied to the bookings it produced, so you can see the revenue behind each campaign and each segment — and put your time into the ones that are actually earning.
See results in a minute
A different message for each list
One campaign, many versions. Each segment gets its own wording, its own offer, and its own timing — families see the family add-on, repeat guests see the loyalty rate, an unconverted inquiry sees the nudge that fits. Change what is not working and the rest keeps running.
Personalized messages
Drips that stop themselves
Set up a short series of messages once, a few days apart, and it keeps working the list for you. As soon as a guest books, their series stops — so nobody gets a discount they no longer need.
Set once, runs for months
Integration that just works
Guest records, stay dates, room or tour details flow in from the PMS you already run, so the automation knows who is arriving, what they booked, and when they leave — and every message goes out on real data rather than a list someone exported last month.
Works with your PMS
Features
Guest segments
Guests grouped by what they booked, what they spent, and where they came from — pick a group and it becomes the list you send to.
Lifecycle automation
Confirmation, pre-arrival upgrade, mid-trip add-on, review request, and seasonal win-back go out on schedule, with no one remembering to send them.
Revenue reporting
Every message is tied to the bookings it produced, so revenue is visible per campaign and per segment.
Personalized content
Each segment gets its own wording, offer, and timing inside the same campaign — change one version without touching the rest.
Drip sequences
A short series of messages, a few days apart, that stops automatically the moment the guest books.
PMS integration
Guest records, stay dates, and room or tour details sync from the PMS you already run, so sends go out on today’s data.
Getting started
Your guest relationships, running online
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1
Profiles build themselves
Guests opt in at booking, and every booking, message, and review attaches to their profile on its own. No lists to build by hand.
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2
The lifecycle runs on autopilot
Confirmation, pre-arrival upgrade, mid-trip add-on, review request, seasonal win-back — each one sends on schedule, in the guest’s language.
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3
Reach them at the right moment
Campaigns fire on what guests actually do: an inquiry that never booked, a past guest due to return, someone on site right now.
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4
See what's working, then do more of it
Every send is tied to the bookings it produced, so you can see which campaigns earn and put your budget behind them.
What the automation brings back
Integrations
Works with your guests, and your systems
Channels it sends on
Systems it connects to
Turn one-time bookers into loyal guests
See it work on your own guests: the upgrade before arrival, the add-on during the trip, the offer that brings them back — every one of them a reason to spend more and stay with you.
Get a demoFrequently asked questions
Where does the guest data come from?
Mostly from your Booking System and your PMS — who booked what, what they spent, when they are arriving — plus the emails and reviews that follow. Each one attaches to the same profile, so the CRM fills itself instead of waiting on manual list-building.
What can the lifecycle automation actually send?
The whole journey: the first-inquiry reply, the pre-arrival upgrade, the mid-trip add-on, the post-stay review request, and the seasonal win-back — each in the guest’s language and triggered by what they actually booked, not a fixed calendar.
Is the analytics dashboard a separate product?
No — the reporting is built into CRM & Marketing Automation. Segments, campaign performance, and the revenue each campaign produced all live in one view here.
Can it target international guests?
Yes. Segment guests by market and language, and reach each one in their own language and on their own travel calendar — so a campaign lands when that market is actually planning trips, not when yours is.
Do guests have to opt in?
Yes. Guests give consent at booking, and every message carries an unsubscribe link, so your list stays one people chose to be on. Opt-outs are honoured automatically across every campaign and channel.
How much of this does my team have to run?
The lifecycle runs itself once it's set up. Profiles build automatically, campaigns fire on triggers, and the dashboard compiles the reporting — your team decides the strategy and reads the results.
Is our guest data safe?
Yes. Nutmeg is SOC 2 audited, and your guest conversations and profiles stay yours — never sold, never shared. The AI answers from your own content: your policies, your rates, your availability.