SaaS Platform · Smart Map
Interactive wayfinding & live guidance
Nutmeg's Smart Map opens in any browser and guides every guest through your venue — where they are, what's around them, and the quickest way there. It keeps up as lines and crowds move. No app to download.
Results at a glance
Results at a glance
Who it's for and when
Who it's for
Smart Map earns its keep the moment guests walk in — the on-site layer for theme parks, zoos, aquariums, and museums where finding the next thing quickly is the difference between one visit and one more purchase.
Journey stage
How it works
What the map actually does
Guests find their own way
Guests navigate themselves, without stopping anyone to ask. Tap a ride, an exhibit, or a restaurant and the map draws the route from wherever they are standing and walks them there turn by turn — answering what it is, when it opens, and how long the line is right now on the way. Your team keeps it current in the CMS, so the directions guests follow match what's actually happening today.
Enhanced guest experience
Scan the code or tap the link — the whole park map, nothing to install
Everyone actually uses it
A QR code on a ticket, a sign, or a link in the confirmation email opens the map in the guest's own browser in seconds. Nothing to install, no account to create — so the map reaches the whole visit, not just the few people who would have downloaded something before walking in.
No app, no login
Never lost, on any floor
Every venue is a different shape, so the map is built to yours — indoor levels, outdoor grounds, or both in one continuous map, with your own zones, buildings, and paths. Live location comes from GPS, so guests always see where they are right now — on any floor, in any part of the venue.
Built to your venue
Every guest gets a guided tour
The audio plays itself. GPS knows when a guest reaches a ride, an exhibit, or a habitat, and the story for that spot starts on its own — nothing to scan, nothing to key in. Every story is narrated in multiple languages, so international visitors get the same tour — no headsets to rent, no desk to staff.
Never miss a highlight
Sell where guests are standing
Marketing automation driven by location. When a guest walks into a zone, the map sends the offer that belongs there — the combo deal by the food court, the add-on beside the attraction. Reaching people at the one moment they can act on it beats any printed sign.
On-site promotion
Run your floor on evidence
See the whole venue move: where guests cluster, which paths go unused, where dwell time and wait times concentrate. Operations use it to move staff to the busy zone, spread crowds out before they build, and decide what to build or relocate next.
Optimize operations
Features
Interactive guide
Tap any ride, exhibit, or restaurant for what it is, its hours, and the wait right now — then get walked there.
Browser-based access
A QR code or a link opens the map in the guest's own browser. Nothing to install, no account to create, no login.
Multi-floor venue mapping
Indoor levels and outdoor grounds in one continuous map, drawn with your own zones, buildings, and paths. Live location comes from GPS.
GPS audio guide
The story for each spot starts on its own as the guest arrives, narrated in their own language — no headsets to rent or hand out.
Location-triggered offers
Set an offer against a zone, and the map delivers it the moment a guest walks into that zone.
Heatmap analytics
See where guests cluster, where waits build, and which paths go unused — so operations can move staff and spread crowds out.
Getting started
From your venue layout to live guest navigation
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1
We build your customized map
Send us your paper map and what's already on your website — AI turns it into a live, browsable map of your venue, floor by floor. Custom illustrated artwork is available as an add-on.
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2
Guests use it whenever they like
The map lives on the guest's own phone, open whenever they like — what to do next, the nearest restroom, the show about to start. Live location keeps "you are here" actually here.
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3
You update once; every guest sees it
Your team sets live wait times and attraction status in the CMS, and the map reflects it instantly for every guest. Crowd levels come from the map itself, so nobody has to type those in.
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4
The venue tells you how it moves
Heatmap analytics show where guests cluster, linger, and drop off, so operations can rebalance crowds and staffing with something better than a hunch.
What one venue sees in a month
See your venue the way your guests move through it
Get a walkthrough of Smart Map on your own floor plan — live location, live wait times, the GPS audio guide, and location-triggered offers, no download required.
Get a demoWorks well with
AI Chatbot →
Run the two together and you get AI Guest Service: the map shows the way, the chatbot answers everything else — in the guest's own language, right on the map.
Booking System →
Tickets, timed entry, and experiences booked without leaving the map — guests go from finding it to booking it in the same screen.
Frequently asked questions
Do guests have to download an app?
No. Smart Map is web-based — guests open it in any phone browser and start navigating immediately. No app store, no install, no account required to find their way.
Does it work indoors and across multiple floors?
Yes. Smart Map covers indoor and outdoor spaces and multiple floors in one continuous map, with live location from GPS so guests see where they are inside the building, not just on the grounds.
How do wait times and crowd levels stay current?
Wait times and attraction status are set by your team in the CMS, and the map reflects the change for every guest instantly — no reprinted signage. Crowd levels are measured by the map itself from live guest movement, so no one has to enter them.
What are location-triggered offers?
When a guest reaches a specific spot on the map, Smart Map can surface a relevant offer or prompt there — a nearby dining deal, a gift-shop offer, an add-on experience beside the attraction — turning navigation into on-site sales.
What can we learn from the analytics?
Heatmap analytics show how guests move through the venue — where they cluster, where they linger, and which routes go unused — so your operations team can rebalance crowds, place staff, and plan the layout with real foot-traffic data.
Will it connect to our ticketing and booking system?
Yes — Smart Map connects to your ticketing and booking system, so guests can buy tickets, timed entry, and experiences straight from the map, and every booking lands in the system your team already runs.